ABOUT OUR

Who We Are​

We are a nonprofit 501(c)(3) organization. We were founded by entrepreneur Robert Craig who wanted to use his love of film to bring compassion, hope, and awareness to social issues. His ultimate hope was to improve the lives of people in his community and communities nationwide through the transformative power of film.

 

We focus our lens on different causes to spark empathy and compassion in our communities. Through our projects, we expand education and community services, inspire action, and encourage empathy. In 2025 we launched our Faith-Based Filmmakers Grant where new filmmakers who want to share stories of compassion, hope, and transformation are encouraged to submit their work. Through this program, we will be able to support the creation of more positive content in our communities and give a voice to those who might otherwise not have been able to get their start.

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Mission Statement

Through the lens of cinema, we spotlight critical needs within society to educate our communities, create awareness, and inspire compassion to drive transformation.

 

Vision

To create a world where film ignites transformation, and through education, hope, faith, and compassion our communities can unite to build a promising future.

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Values

Compassion – film allows us to see the world from another’s perspective and feel as they feel. Through film, we can better understand critical human experiences and emotions such as love, empathy, forgiveness, kindness, and mercy.
Hope – we seek to uplift and encourage people to see the world with new eyes, and to believe new and greater things are possible.
Transformation – we believe in changing lives, and communities, giving a voice to those with the least economic and social power.
Faith – we believe in demonstrating faith through actions in how we behave, treat, and serve others. 
Education – we believe lifelong learning is a journey that motivates us toward creating a better community for all.

 

 

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